Noordi Journal · 8 October 2026 · 3 min read
Short answer: New prams in Europe range from a few hundred euros for a compact stroller to well over a thousand for a premium 3-in-1 system. A well-made 2-in-1 that lasts from birth to about four years usually sits in the middle — for example Noordi Fjordi V.2 at €815, which is roughly €17 a month over four years. What you pay for is mainly the frame, suspension, wheels, carrycot, testing and what is already in the box.
Pram prices can look random: two prams that seem alike may differ by hundreds of euros. Most of the difference hides in parts you cannot see in a photo — and in what you will have to buy separately later.
What drives the price of a pram?
| Part | What you are paying for |
|---|---|
| Frame | Material (aluminium, carbon, steel), welding quality, locks that stay tight for years |
| Suspension and wheels | Springs or shock absorbers at several points, larger wheels, puncture-free or soft tyres |
| Carrycot | Flat, firm mattress, insulation and ventilation, enough length for a winter suit |
| Fabrics | Water-repellent outer, soft inner layers, fabrics treated to stay fresh |
| Testing and standards | EN 1888 testing, plus durability tests such as long vibration runs |
| Warranty and service | How long the brand stands behind it, and whether spare parts exist |
| Where it is made | Production in the EU usually costs more than mass production elsewhere |
The extras that add up
A low headline price can grow quickly. Before comparing, check whether the price includes:
- rain cover and mosquito net;
- leg cover (footmuff) for carrycot and seat;
- shopping basket and a changing bag or backpack;
- car-seat adapters — and the car seat itself for a 3-in-1;
- a cup holder or carrycot stand, if you want them.
The real cost per month
A 2-in-1 pram used from birth to 22 kg can serve about four years. Divide the price by 48 months to compare fairly:
| Noordi model | Price | Cost per month over 4 years |
|---|---|---|
| Sia, compact stroller from birth | €269 | ≈ €6 |
| Fjordi V.2, 2-in-1 (3-in-1) | €815 (€893) | ≈ €17 (€19) |
| Aqua V.2, 2-in-1 (3-in-1) | €949 (€1,079) | ≈ €20 (€22) |
A pram that keeps its value also sells better second-hand, or serves a second child — which halves the monthly figure again.
Where it is sensible to save
- Skip features you will not use: a city family rarely needs off-road tyres; a forest family rarely needs a tiny fold.
- Choose a 2-in-1 over buying a separate pram and pushchair.
- A good second-hand frame can be fine — check our guide to buying used.
Where not to save
- A flat, firm carrycot or lie-flat seat for the first months.
- Brakes, harness and locks — the safety basics, tested to EN 1888.
- A warranty and spare parts you can actually get.
What is in the box with Fjordi V.2
Carrycot with leg cover and mattress, seat unit with leg cover and bumper bar, chassis and wheels, shopping basket, carrying handle, backpack, mosquito net and rain cover — €815, with a two-year warranty, free EU delivery and 14-day returns.
Frequently asked questions
How much should I spend on a pram?
Spend enough for a flat carrycot or lie-flat seat, solid brakes and harness, EN 1888 testing and a real warranty. For many families that means a mid-range 2-in-1 rather than the cheapest or most expensive option.
Why are some prams so expensive?
Frame materials, suspension, insulated carrycots, fabrics, testing, warranty and where the pram is made all add cost.
How much does a Noordi pram cost?
Sia costs €269, Fjordi V.2 €815 (3-in-1 €893) and Aqua V.2 €949 (3-in-1 €1,079), incl. VAT.
Is a 3-in-1 worth it?
If you drive regularly, yes: the car seat clicks onto the frame, so a sleeping baby can move from car to pavement.
Is a second-hand pram a good way to save?
It can be, if the frame, brakes and harness are in good order and the carrycot mattress is clean and firm.
The right price is the one that buys you calm walks for years — not the one with the longest feature list.
Sources: Noordi Fjordi V.2, Noordi Aqua V.2, Noordi Sia. Checked October 2026.
Made for the way you wander.
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Second-Hand or New Pram? What to Check Before You Buy
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How to Choose Your First Pram: A Calm 10-Point Checklist
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