Noordi Journal · 23 October 2026 · 5 min read
Short answer: The peak in the Noordi logo is traced from Store Skagastølstind, a 2,405-metre mountain in the Hurrungane range in Norway. It stands for the Nordic way of life outdoors that inspires our design. Noordi itself is not Scandinavian: we are a family brand from Kaunas, Lithuania, making prams in our own factory since 1993.
Made for the way you wander.
Look closely at the Noordi mark and you will see a sharp, uneven ridge. It is not a generic mountain icon. It is the outline of a real peak, and the story behind it says a lot about how we think about prams, walks and the families who use them.
The mountain behind the mark
Store Skagastølstind rises to 2,405 metres in the Hurrungane range of western Norway. Its ridge is steep and jagged, and for a long time it was thought to be impossible to climb, until the first ascent in 1876. Our logo follows that outline in a simplified form: a stylised ridge, not an exact map of the rock.
We like what a mountain asks of you. Weather changes quickly. Paths are uneven. You go at the pace of the slowest walker, you pack what matters and you come home tired and happy. Family life outdoors is not so different.
Why a Lithuanian brand draws a Norwegian peak
We want to be clear about this, because the word “Scandinavian” is used loosely in our industry. Noordi is not a Scandinavian company. We are a family brand from Kaunas, Lithuania, on the Baltic Sea. Our factory has made prams since 1993, and the Noordi brand began in 2013.
What we take from the North is a way of living: long daily walks in all weather, babies napping in fresh air, and calm, durable things that last through more than one child. The mountain in our logo is a reminder of that inspiration, not a claim about where we come from. What makes a pram Scandinavian.
From mountain to pram: what the mark asks of a Fjordi
| What a mountain stands for | What it means on Fjordi V.2 |
|---|---|
| Changeable weather | An insulated THERMOCOT carrycot for cool days; a rain cover in the box |
| Uneven paths | A shock-absorbing front fork, independent suspension and All-Road™ wheels |
| Things built to last | An aluminium frame made in Kaunas and a 72-hour vibration test with 24 kg in the carrycot |
| Quiet colours of rock and forest | Essential: Dark Brown, Forest Green, Taupe. Leather: Sleet, Cloud, Shadow Grey |
| Clean lines | Calm Scandinavian-inspired design with a bronze aluminium frame |
Fjordi V.2 is the pram where the mountain shows most clearly. It is the fourth generation of our all-terrain Fjordi, made for forest paths, coastlines and cobbles, and refined over the years for families who walk far. Read the story of Fjordi.
Fjordi V.2 · 2-in-1 all-terrain
For forest paths, coastlines and cobbles
Our all-terrain pram for long walks on uneven ground.
- Independent suspension and a shock-absorbing front fork
- THERMOCOT insulated carrycot, inner 81 × 37 cm
- Reversible seat, lies flat to 100 cm, up to 22 kg
- One-click fold, about 11 kg with carrycot
€815 · 3-in-1 €893
Made for the way you wander
Our brand line comes from the same place as the logo. Most walks do not start on a mountain. They start at the front door: a quiet path, fresh air, a little more time together. The mountain is there to remind us that every walk, near or far, deserves a pram that is ready for whatever the path turns into.
That is also why we build where we can see the work. Frames, sewing, assembly and testing happen under one roof in Kaunas. See the factory behind Fjordi.
Frequently asked questions
What does the Noordi logo mean?
The peak in the Noordi logo is traced from Store Skagastølstind, a mountain in Norway. It stands for the Nordic way of life outdoors that inspires our prams: long walks in all weather and calm, durable design.
Which mountain is in the Noordi logo?
Store Skagastølstind, a 2,405-metre peak in the Hurrungane range in Norway. The logo is a simplified, stylised version of its ridge.
Is Noordi a Scandinavian brand?
No. Noordi is a family brand from Kaunas, Lithuania. Our design is inspired by the North, and our prams are made in our own factory, which has produced prams since 1993.
Where are Noordi prams made?
Fjordi V.2 is made in our own factory in Kaunas, Lithuania, where frames, sewing, assembly and testing happen under one roof.
What does “Made for the way you wander” mean?
It is our brand line. It means a pram made for real family walks, from the path outside your door to the forest, the coast and the city.
Made for the way you wander.
A mountain in the logo, a forest path outside the door.
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